Samsung brings the power of Virtual Reality to the people

SamsungGearVRThis week saw the Samsung Gear 360 – a camera which enables users to shoot their own 360-degree video for mobile viewing and VR content for Samsung Gear VR, powered by Oculus – go on sale on a limited basis in the US, supported by an initiative to encourage people to create virtual reality (VR) videos.

According to Samsung, the camera, which was introduced at this year’s Mobile World Congress and has been on a slow worldwide release programme, will be available for purchase at a price-point of $349.99 to those attending the VidCon event in Anaheim, California. Additional availability is expected later in the year.

Samsung has also relaunched its ‘Milk’ VR video service which supports user-generated content under the moniker Samsung VR. Users can load their own 360-degree videos to the Samsung VR platform for sharing and for the first time view them in Samsung Gear VR.

Below you’ll find a demonstration on how to upload and play your own VR 360-degree videos in the Samsung Gear VR.

Finally, Samsung also announced Samsung Creators, a new initiative to encourage content generation over Samsung VR technology in a bid to boost the sector.

“We want to bring the power of VR technology directly to the people,” said Samsung Electronics America’s chief marketing officer Marc Mathieu. “To help creators learn and perfect the art of VR storytelling, we’ve built an entire VR ecosystem that pushes beyond the frame and empowers them to develop unforgettable, immersive stories, and inspires us all to do the same.”

At VidCon 2016 this week, Samsung Creators is providing seminars and classes to help accelerate this new medium. Leading into VidCon, Samsung Creators has been working with YouTube personality Casey Neistat to curate content from YouTube that will premiere at the event.


VR & AR World 2016, London
If you’re interested in finding out more about this year’s VR & AR World conference in London, visit the official event website.



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